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SLAS2019 Short Courses

Why it Matters: Value Propositions in Scientific Innovation

Commitment to achieve an objective is fundamental to the success of the effort.  Before you can gain commitment a team must have confidence that the objective is achievable.  Clarity around what the objective is and why it matters is absolutely essential to gain that confidence.

The Why it Matters: Value Propositions in Scientific Innovation workshop provides teams across all levels in an organization with a validated tool to define, clarify, and understand the value of an innovation effort to both their customers and their business that gives teams the confidence required to commit fully to the objective.

Who Should Attend:

Ideal participants are project/program managers, leaders and other internal stakeholders that have influence over the creation or implementation of a new product, service or process. Stakeholders include product line managers, portfolio managers and leaders of product development teams in addition to project team members. This workshop is also extremely beneficial for entrepreneurs and leaders of early stage companies seeking to ensure clarity around their customer value proposition.

How You Will Benefit From This Course:

For a newly formed business or those contemplating starting a business this workshop helps aspiring entrepreneurs understand what the business must do to be successful.  For an emerging business this workshop ensures internal stakeholders are aligned with those critical customer and company objectives before significant capital is deployed in pursuit of the innovation.

Course Topics:

  • Define
    The Customer Value Proposition defines why a customer will utilize your innovation and how they will derive value. The Innovation Value Proposition™ defines the value of the innovation to your business. Both are critical to the success of any innovation effort and enable business leaders to more effectively align their organization with those critical value drivers for the development and implementation of a product, service or business process. You will begin this workshop by learning to create Customer and Innovation Value Propositions that will help to guide your project to success.
  • Clarify
    After developing initial drafts of your value propositions, you will refine and clarify each by examining the product/market fit and then re-examining the value to your organization of successfully achieving your innovation effort. This will be done in a group setting that encourages team interaction and iterative decision-making. You will learn tools to help you enhance your Customer and Innovation Value Propositions, clarifying your understanding of what your organization must do to allow your project to succeed.
  • Understand
    Effective execution demands alignment on those objectives deemed critical to success. Using the provided workshop tools you will be introduced to our proprietary concept of Critical To Value™ elements. These elements are comprised of the project and organization deliverables that are deemed critical from an execution perspective and fully support the realization of the Customer and Innovation Value Propositions. At the conclusion of Why it Matters: Value Propositions in Scientific Innovation Workshop you will have the tools to ensure your organization has the clarity and confidence to gain the commitment of your team to deliver the desired innovation.

Instructors:

Tim Bruemmer

Tim Bruemmer
IOI Partners, LLC

Tim Bruemmer is a serial entrepreneur who has also experienced extensive success in large public companies. Tim’s passion is innovation and he has founded numerous high-technology companies in a variety of markets with multiple successful exits. He is also an intrapreneur, having led both a global engineering development organization as well as a global science and engineering research and development organization. In those roles, Tim was responsible for the development and launch of dozens of new products in regulated and research markets leading to > $1B in cumulative revenue and often resulting in market leading positions.

Scott Atkin

Scott Atkin
IOI Partners, LLC

Scott Atkin is an accomplished business executive with extensive experience in all functions of business operations. Early in his career Scott founded multiple businesses and led them to successful exits. Scott subsequently became an executive officer of a public company with responsibility for a portfolio of global businesses representing nearly $2B in revenue.


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