Commitment to achieve an objective is fundamental to the success of the effort. Before you can gain commitment a team must have confidence that the objective is achievable. Clarity around what the objective is and why it matters is absolutely essential to gain that confidence.
The Why it Matters: Value Propositions in Scientific Innovation workshop provides teams across all levels in an organization with a validated tool to define, clarify, and understand the value of an innovation effort to both their customers and their business that gives teams the confidence required to commit fully to the objective.
Ideal participants are project/program managers, leaders and other internal stakeholders that have influence over the creation or implementation of a new product, service or process. Stakeholders include product line managers, portfolio managers and leaders of product development teams in addition to project team members. This workshop is also extremely beneficial for entrepreneurs and leaders of early stage companies seeking to ensure clarity around their customer value proposition.
For a newly formed business or those contemplating starting a business this workshop helps aspiring entrepreneurs understand what the business must do to be successful. For an emerging business this workshop ensures internal stakeholders are aligned with those critical customer and company objectives before significant capital is deployed in pursuit of the innovation.
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Tim Bruemmer Tim Bruemmer is a serial entrepreneur who has also experienced extensive success in large public companies. Tim’s passion is innovation and he has founded numerous high-technology companies in a variety of markets with multiple successful exits. He is also an intrapreneur, having led both a global engineering development organization as well as a global science and engineering research and development organization. In those roles, Tim was responsible for the development and launch of dozens of new products in regulated and research markets leading to > $1B in cumulative revenue and often resulting in market leading positions. |
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Scott Atkin Scott Atkin is an accomplished business executive with extensive experience in all functions of business operations. Early in his career Scott founded multiple businesses and led them to successful exits. Scott subsequently became an executive officer of a public company with responsibility for a portfolio of global businesses representing nearly $2B in revenue. |
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